01WE DOCUMENT, THEN AUTOMATE
Your back office becomes a living document. Then it runs itself.
01WE OBSERVE
02WE DOCUMENT
03WE AUTOMATE
04YOU CORRECT
×ElliptiGOHow Phyvant can automate ElliptiGO's back office.
AcrossElliptiGOGIBBONIndo BoardGiBoard
OBSERVED · LIVE
tenants 142/142
PHY-OBS · v3
2026-05-07 09:14:02Z
SAP · invoice #48201 observed·RULE R-04 applied · accrual lag·AGENT close.mar26 resolved 47 / 48·EXPERT e.maguire corrected map → spec sharpened·SAP · invoice #48201 observed·RULE R-04 applied · accrual lag·AGENT close.mar26 resolved 47 / 48·EXPERT e.maguire corrected map → spec sharpened·
Deployed with the world's largest private company.
LIFE AT ELLIPTIGO WITH PHYVANT
Every brand on one ledger. Every shipping plan automated. Every procedure documented before the operator who knows it retires.
02ONE QUERYABLE SURFACE
Ask one question across four brands and three channels. Get one answer.
NetSuite ERPShopify / DTC storefrontDealer & distributor ordersWarranty & returns log
PHYVANT GRAPH
On-hand by SKU across all four brands, liveWarranty cost by model and component, this year
WHY ELLIPTIGO
A 28-person team just inherited a portfolio. The back office has to scale without the headcount.
01
Four brands, one small team
ElliptiGO, GIBBON, Indo Board, GiBoard — all run by the same ~28 people. Every brand added is one more set of SKUs, warranties, and dealers on the same desks.
4.5x IN A YEAR
GIBBON $3.1MJan 2025 — Indo Board mergerGIBBON $14MNext — absorb it, no rebuildGIBBON $3.1MJan 2025 — Indo Board mergerGIBBON $14MNext — absorb it, no rebuild
GIBBON $3.1MJan 2025 — Indo Board mergerGIBBON $14MNext — absorb it, no rebuildGIBBON $3.1MJan 2025 — Indo Board mergerGIBBON $14MNext — absorb it, no rebuild
02
GIBBON went $3.1M → $14M
A 4.5x jump in a single year, and an Indo Board merger on top. Demand like that breaks a back office that runs on Excel before it breaks anything else.
WHERE THE PROCEDURE LIVES100%
In operators' heads
70%
In NetSuite
20%
Written down
10%
03
The knowledge is in people, not systems
More than half the team has been here 10+ years; management has held since 2010. The procedures live in their heads. Document them before the next retirement does it for you.
NetSuite + Excel + memory
→
One queryable surface
04
NetSuite is the system. The work around it isn't.
Shipping plans, warranty calls, and cycle counts get done in Excel beside NetSuite. Phyvant automates the work around the ERP without ripping out the ERP.
RUN THESE ON YOUR DATA
What Phyvant can do for ElliptiGO
01
The Excel → Shopify → everywhere pipeline — run automatically, not by hand
Today product data moves out of Excel, gets reshaped into the form Shopify needs — titles, variants, pricing, images, inventory — and then re-formatted again for the Amazon store, the dealer network, and the international ElliptiGO Worldwide storefronts. The same catalog, reworked by hand for every channel’s format. Phyvant watches that pipeline once, writes down every transform and mapping rule, and runs it end to end: Excel in, Shopify and every downstream channel out.
Catalog Ops / Product Data PipelineLIVE
Excel → Shopify → Downstream — Live Run
The storefront runs on Shopify; the same catalog also feeds Amazon, the dealer network, and international. Today it moves between them through manual steps, reworked per channel. Phyvant runs the whole pipeline from the source file, with every mapping rule documented and editable.
Stage
Source → Target
Records
Status
Ingest
Excel master → Phyvant
1,240 SKUs
Parsed
Transform
Map to Shopify schema
1,240 SKUs
Validated
Publish
Phyvant → Shopify
1,212 live
28 held
Syndicate
Phyvant → Amazon store
1,180
Synced
Syndicate
Phyvant → Dealer price list
1,212
Synced
Syndicate
Phyvant → Intl (Worldwide)
980
In progress
Ask: which SKUs failed Shopify validation and why…Open pipeline run
02
Warranty exposure by model and component — across 40,000+ bikes on the road
Every warranty claim today is a judgment call and a NetSuite line. No single view tells you which model, which component, which production run is costing you. Phyvant pulls warranty and returns data into one surface and scores exposure by SKU — so the next engineering and purchasing decision is made on the pattern, not on the last loud claim.
Operations / Warranty Exposure by ModelLIVE
Warranty Cost — Trailing 12 Months
Live warranty cost by model. The long-stride 11R drivetrain and the e11R battery concentrate the spend.
Long-stride (3C/8C/11R)Compact (Arc)Electric (e11R)
Frame
Drivetrain
Wheels
Battery
Other
Ask: warranty cost per unit sold, by model year…Open warranty packet
03
On-hand and backorder across four brands — one inventory picture, live
ElliptiGO's eight-model matrix, GIBBON's slacklines, Indo Board, GiBoard — each with its own SKUs, its own demand curve, its own corner of NetSuite. When GIBBON quadruples, the question is whether you can fulfill it without starving ElliptiGO. Phyvant rolls every brand into one live inventory and backorder view.
Inventory / On-Hand & Backorder — All BrandsLIVE
Inventory Position — Live Across Brands
GIBBON SlackBoard is oversold against on-hand after the demand spike. Two ElliptiGO models sit on excess.
Brand / SKU
On Hand
Open Orders
Backorder
Action
GIBBON SlackBoard
420
1,180
760
Expedite PO
Indo Board Original
1,050
310
0
Hold
ElliptiGO 11R
190
60
0
Healthy
ElliptiGO Arc 8
540
90
0
Excess
GiBoard
880
240
0
Healthy
Reallocate inbound POs toward GIBBON backorder…Apply plan
04
DTC, dealer, and international margin — by brand, on one surface
You sell the same catalog three ways: direct off the website, through authorized dealers, and internationally through ElliptiGO Worldwide. Each channel carries different discounts, freight, and warranty load. Phyvant resolves all three into one margin view per brand — so you can see which channel actually pays.
Finance / Contribution Margin by ChannelLIVE
Contribution Margin by Channel — by Brand
DTC carries the richest margin; international freight and dealer discount compress it. GIBBON's mix skews dealer.
DTCDealerInternational
ElliptiGO
GIBBON
Indo Board
GiBoard
Ask: margin by channel after freight and warranty, by brand…Open margin packet
COMMON AUTOMATION WORKFLOWS
↦
Shipping plans, generated
The NetSuite-and-Excel shipping plan built automatically from open orders, on-hand, and carrier rules.
◆
Warranty triage
Every claim scored warranty vs. non-warranty against the documented criteria — before it reaches an operator.
⇄
Cross-brand cycle counts
Cycle-count schedules and variances tracked across ElliptiGO, GIBBON, Indo Board, and GiBoard in one place.
◇
Dealer order intake
Dealer and distributor POs parsed, validated against price lists, and entered into NetSuite automatically.
PROOF
Built for a lean team absorbing 4x growth without 4x the headcount.
99.8%
Production uptime
97%
Accuracy after 6 months
99.9%
Reduction in audit response time
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